This is how it all started: The story of Mitte
Berlin 2018.
What if we can work with real meaning and design solutions that are impactful for years to come? What if we can co-operate with people who share an equal curiosity towards life and a drive to improve oneself and their organization?
I was doing research to find a way to increase the value of growth consulting for customers. I had over 30 interviews with founders, CEOs, business developers and designers who represented companies of different sizes and industries. These were my two main findings:
Future way of working: Customers value that the knowledge stays in the organization, which wasn’t always the case. People get inspired when they are part of the bigger picture. Organizations are not exploiting the creative potential of their people in the best way. Thus, we want to be an integrated member of the clients´team and help people to solve business problems effectively, and collectively think and act in a way that liberates their creative potential.
By integrating into customer teams we want to bring business knowledge, new information, ideas, solutions and frameworks, but also facilitate the creative thinking of the people of the organizations. That is how we find motivation and inspiration to execute those growth stories and create new business.
Wide toolbox: Customers value that designers have a wide toolbox. Creative problem-solving requires a comprehensive understanding of business and its key-figures, along with empathy for different roles, cultures, and goals. It also calls for an ability to comprehend how rapidly evolving machine understanding is changing the way we observe and make data-based decisions. Through design we can create a sustainable future, and with rapidly evolving machine understanding we can make meaningful decisions based on information that enables real change.
Helsinki 2020, Mitte was born. Design agency with strengths in strategic design, value-based actions, and the desire to create genuine impact to both the businesses, wellbeing, and learning of companies and their people.
If your organization would like to be a forerunner of sustainable growth, we would love to work with you!