CASE
Design and execution of scalable analytical and creative change tools for product development
An organisation wants to inspire creative work and product development to better meet the changing demands of consumers and the surrounding operational environment. It wants to create the suitable tools that not only enable the design and execution of change but also do it by matching the organisation’s culture.
Utilising customer and market understanding is of course important – however, the given tools also need to be designed to support the organisation’s culture of creative thinking. They also need to be digital and fully scalable throughout the entire organisation.
Simultaneously, the company’s different data flows should be combined and visualised to create agile decision-making that prioritises both strategic focus points and reliable information.
MITTE’S KEY QUESTIONS IN A CUSTOMER ORGANISATION
How to encapsulate customer understanding in an inspiring way?
How to communicate the desired direction and need for product development, how to encourage collective creativity?
How to combine data flows and create intuitive analytical tools to help decision-making, and how to implement them successfully as part of the day-to-day lives of people?
TOOLS
AI and data utilisation
Strategic design
Creative methods
