CASE
Growth strategy – Change of position
For a B2B company with a long history, growth is often moderate. Customers no longer grow with the desired rate, the market is filled with competitors providing similar services, and ways to stand out are increasingly limited. The industry is consolidating, and companies turn into mirror images of one another, ranging from their services to their brands.
Mitte’s customer company breaks that mirror by combining a circular economy with a low-emission business model that creates a competitive advantage and forms the lodestar of profitable growth. This growth strategy is based on updating the business model, building a partnership network, changing the perception of image, and developing both products and services that mitigate the customer’s business emissions. The new position and its promise are tested out at chosen growth markets in Europe.
KEY QUESTIONS THAT MITTE CAN ANSWER
Where are the opportunities for profitable growth in a saturated market?
How to create something new when resources are already tied to running today’s operative business?
What are the core strengths that form the foundation of new business?
What kind of image and customer experience related work needs to be done to stand out with sustainability?
How to involve the company’s employees and direct their operations towards the desired position?
How to build a shared narrative so that everyone can proudly stand behind it?
TOOLS
Strategic design
